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First operator network · Campus.aiSEO + GEO ready

Geographic domains, turned into complementary business narratives — optimized for search and generative AI engines.

The first network of operators that transforms geo domains into ready-to-sell, ready-to-operate digital businesses — built to be found by Google and cited by ChatGPT, Perplexity, and Google AI Overviews.

New Operator role + environment on Campus.ai. Want to see how it works and join the first group?

Geo domainsResource complementarityNarrative businessesSEO + GEO optimizedCampus.ai onboarding
Geo
Domains as narratives
Complementary
Value-chain positioning
SEO + GEO
Search + AI citations
Campus.ai
Operator onboarding

00 · Why now

The parking economy just ended. This is what replaces it.

For twenty years, holding a portfolio of domains paid for itself through parking and RSOC. That economy is over. Google shut down AdSense for Domains on 10 February 2026, and AFD revenue had already collapsed ~60% from earlier policy changes and ~95% after advertisers were auto-opted-out of parked pages. Typical keyword domains now earn $0.10–$5/month from parking. Holding costs did not move.

A domain is no longer a passive ad slot. The only remaining path to value is turning it into an entity that AI engines cite — a real business narrative with schema, sources, sameAs graph, and a lead-generating page that ChatGPT, Perplexity and Google AI Overviews can quote. That work is what an operator does.

The collapse of parking is the reason this category exists now. Domains that used to "earn while you sleep" now need someone to operate them. We built the network for that moment.

Feb 10, 2026

AFD shutdown
Google formally closed AdSense for Domains. Parked-domain inventory lost its default monetization rail overnight.

~95%

revenue drop
After advertiser auto-opt-out of parked pages, most portfolios saw AFD revenue drop by roughly 95% — before the shutdown finished the job.

$0.10–$5

per domain / month
Typical residual parking earnings on a keyword domain in 2026. A 22% success fee on that is a rounding error — and we removed it.

Source: Search Engine Land — Google shuts down AdSense for Domains (2026)

01 · Vision

Positioning & refined vision

"The leading Geo Domain Operator Network. We specialize exclusively in geographic domains. We give operators premium geo inventory, specialized tools, and public reputation as geo experts — while giving domain owners measurable traffic growth and faster sales through proven local specialists."

Core UVP · three layers

The network does not sell domains, and does not sell SEO. It manufactures ready-to-operate business instances on strong named domains. Each instance ships with a defined business model, an operating narrative, an AI agent layer that handles inquiries and qualification, and a declared-AI trust standard. The domain stops being a speculative name and becomes a cash-flowing asset. Revenue is measured in leads and citations rather than ad clicks — those are the instruments, the instance is the product.

Layer 1 · Named entity

A domain that AI engines can anchor citations to — a geo, category or brandable name with a clean entity graph.

Layer 2 · Business instance

A ready-to-operate business model deployed on the name: offer, pricing bands, service area, lead capture.

Layer 3 · Agentic operations

AI agents handling inquiries and qualification, with a declared-AI standard and named human escalation. See Trust.

Parking paid for holding a name; an instance pays for operating a business. Same asset, different class.

This is not another generic marketplace or parking service. It is a new category built around geographic domains — city + keyword, region + service, pure city names, hyper-local brandables, and strong geo .coms and ccTLDs. The founder becomes the category creator and trendsetter for geo domain monetization.

For domain owners

Measurable traffic uplift, faster sales, and access to proven local specialists — not generalists.

For operators

Curated geo inventory, specialist tools, higher earnings, and a public reputation as a Geo Expert.

For local buyers

A directory of high-intent geo domains matched to their city, vertical, and language.

01b · Instance lifecycle

From a name to a cash-flowing instance

Five stages, each with an owner-side outcome and the metric that proves it. All illustrative figures below are labelled as sample data — see Trust.

  1. 1 · Name

    Operator acquires or receives a geo, category or brandable domain contributed by an owner.

    Owner: Asset admitted to the network, ownership verified.

    Entity registered · baseline calculated

  2. 2 · Narrative

    Entity structure, answer units, schema.org, llms.txt — the citation surface is built.

    Owner: Domain becomes citable by AI engines.

    citationShare starts moving (predicted → measured)

  3. 3 · Instance

    Business model deployed: offer, pricing bands, service area, declared-AI agent layer, lead capture.

    Owner: The name is now an operating business, not a page.

    Agent live · lead capture verified

  4. 4 · Traction

    First verified leads and first measured AI citations arrive; Geo Score moves from predicted to measured.

    Owner: Cash flow starts; asset is re-priced.

    Qualified leads/mo · measured citationShare (≥14d)

  5. 5 · Transfer

    Operator buyout, owner buyout, or third-party micro-acquisition of the instance.

    Owner: Realise value at a profit multiple, not a name comp.

    Instance value = profit × market multiple

02 · Why Geo

Why geographic domains generally win — and why Campusai.ai and district.org support it.

+527%in five months (Jan–May 2025)

AI engines are now a real traffic source

17,076 → 107,100 sessions across analysed GA4 properties. Sites that are entity-anchored and cite-friendly capture this new channel; classic keyword pages do not.

15.9%vs 1.76% organic

AI-referred visitors convert ~9× better

Single B2B software client, Oct 2024 – Apr 2025 (Seer Interactive). Visitors arriving from ChatGPT converted at 15.9% and from Perplexity at 10.5%, versus 1.76% for classic organic search on the same site.

Measured on a high-consideration B2B site. The conversion premium is weaker for transactional local purchases.

56 → 69%zero-click Google searches

AI Overviews swallowed the SERP

Zero-click Google searches rose from 56% to 69% in the twelve months after AI Overviews launched. Ranking blue links is no longer enough — you have to be the entity the answer is built from.

Source:Similarweb, 2025
9.9×AI referral growth over 19 months

AI referral traffic is compounding fast

6.77M sessions analysed across 19 months; 92.4% originated from ChatGPT. The channel is still small in absolute share but the trajectory is unambiguous.

Scale, stated plainly: AI referral traffic is still a small share of total sessions — roughly 0.1–1% depending on the study — and its conversion premium is strongest in research-heavy categories, weaker in transactional local purchases. That is precisely why this network measures citation share per city, vertical and language instead of assuming it. Predicted is labelled predicted. Measured is measured.

Legend:Predicted — forecast or model estimate; always labelled as such.Measured — observed from analytics, Search Console or citation samples.
"Local intent is now the dominant intent on mobile. The winners are brands that look like they belong to the place — the URL, the map pin, the schema and the reviews all telling the same geo story."
— Adaptation of Google's Think with Google local commerce brief (2022).
  • Wyższy i stabilny ruch type-in / direct navigation
  • Silna komercyjna intencja lokalnych firm i klientów
  • Krótszy cykl sprzedaży vs generyczne domeny słownikowe
  • Naturalny tailwind lokalnego SEO, Google Business i AI-agentów
  • Lepsza cytowalność w ChatGPT / Perplexity dla zapytań miejskich
  • Niższa konkurencja operatorska w wyspecjalizowanych mikro-niszach

Headline metrics are from 2024–2025 industry research on AI search behavior. Per-domain results depend on narrative quality, TLD and local competition — see Case Studies.

Structural tailwind · pre-2023 local-intent baseline

The local-intent behavior that made geo domains valuable in the first place did not disappear — it is what AI engines now index on top of.

  • 76%Local mobile searches → in-store visit within 24h Think with Google, 2019
  • +900%"near me open now" query growth (2015–2022) Think with Google, 2022
  • 28%Local nearby searches ending in a purchase Google / HubSpot, 2019
  • 46%Share of Google queries with local intent SafariDigital · Google Data, 2022

02b · Case Studies

Two live proofs that geo domains become complementary, AI-citable businesses.

Not mockups. Two operator-run domains already executing the model — one turning a national AI scene into a holding, the other turning a geographic primitive into a global operating system.

Operator · EdTech + AI holding

Campusai.ai

From a bare .ai handle into a Polish AI industry narrative.

campusai.ai

A geo-cultural domain (Poland-facing, AI-native) turned into a curated ecosystem: unicorns, verticals (FinTech, Health, EdTech), ready-to-deploy business models, and a mentoring layer that positions complementary companies together instead of pitting them against price.

Narrative arc

Empty .ai handle
Curated Polish AI narrative
HIT.legal holding + marketplace

SEO band

A

Entity-anchored

GEO band

S

Cited by AI answers

Complementarity

6

Verticals linked

Narrative depth

94%

Sections filled

Resource complementarity map

FinTechHealthEdTechIndustryRetailCyberCampusai.aiAI holding narrative
  • Positions ElevenLabs, VoxFlow, MedCore as complementary — not competing — anchors.
  • Ready-made business models (ESG automation, credit scoring, triage AI) act as citable answer units for generative engines.
  • Every vertical page reinforces the same entity graph — SEO and GEO compound together.
The domain stopped being a name. It became the index page of a Polish AI industry.

Operator · Digital Innovation District

District.org

A generic geo-noun turned into the world's first digital district.

district.org

'District' is a universal geographic primitive. Instead of parking it, the operator built a global operating system for local innovation ecosystems — Human+AI skills, playbooks, and trust-based collaboration — making the domain the literal category name.

Narrative arc

Generic geo-noun .org
Digital Innovation District
Global network of local ecosystems

SEO band

S

Category-defining

GEO band

A

Playbook-shaped content

Ecosystem reach

Local → global mesh

Trust layer

3

Proof · Action · Community

Resource complementarity map

PlaybooksResearchMembershipLocal hubsAI skillsCapitalDistrict.orgInnovation operating system
  • Owns the search + generative answer for 'digital innovation district'.
  • Every playbook and research page is an answer-shaped GEO artifact ready to be cited by ChatGPT / Perplexity.
  • Local hubs plug into one global entity — the geo domain is the ecosystem's root URL.
Talent is everywhere. Opportunity now has a domain.

What both prove

Geo = entity

The domain itself becomes the entity that Google and ChatGPT anchor citations to.

Complementarity > competition

Value multiplies when the site orchestrates complementary layers instead of a single offer.

SEO + GEO compound

Answer-shaped, source-clear content wins in classic search and generative answers at the same time.

02c · Active Portfolio

Live domains already running the narrative-first, GEO-ready playbook.

Each of these operator domains proves a different flavour of the same thesis: brandable, acronym, geographic, and category .legal domains turned into complementary business narratives that both Google and generative engines can cite.

Design × Heritage boutique

Ada Margo

ada-margo.com

A named-entity brand domain positioned as a curated European design house — pairing artisan ateliers with modern interior brands into a single, citable narrative.

AteliersMaterialsInteriorsEditorial

SEO

A

GEO

A

AI systems × pattern intelligence

Fractal88

fractal88.com

A brandable AI operator domain framed around fractal decision systems — repeatable, scalable AI playbooks that stack across verticals instead of one-off models.

DataAgentsPlaybooksOps

SEO

B

GEO

S

Total Quality Management hub

TQM.info

TQM.info

A category-defining acronym .info turned into the reference knowledge base for TQM — answer-shaped articles, frameworks, and case libraries built to be cited by AI answer engines.

FrameworksAuditsTrainingCase library

SEO

S

GEO

S

Genomics × business commercialization

Genobiz

Genobiz.biz

Bridges genomics research and market execution — a .biz domain that names a new category: turning gene-level insight into deployable business models for health, agri, and bio-industry.

ResearchIPGo-to-marketRegulation

SEO

B

GEO

A

ESG compliance & disclosure law

ESG.legal

ESG.legal

The definitional .legal domain for ESG regulation — CSRD, SFDR, taxonomy — packaged as citable legal answer units for both counsel and generative engines.

CSRDSFDRTaxonomyAssurance

SEO

S

GEO

S

Governance · Oversight · Data

GOD.legal

GOD.legal

A category-owning three-letter .legal domain reframed as Governance of Data — the legal spine for AI accountability, model risk, and cross-border data flows.

AI ActModel riskCross-borderAudit

SEO

A

GEO

S

Health IT & digital-health law

HIT.legal

HIT.legal

Health IT law as a first-class category — EHR, medical devices software, AI diagnostics, telehealth — one .legal entity that AI engines can cite as the source.

EHRMDR/SaMDAI diagnosticsTelehealth

SEO

A

GEO

A

Predictive human futures × foresight

Homopredictus

homopredictus.com

A named-species .com framing humanity as a predictive organism — foresight, longevity, and decision science woven into one citable brand for AI engines answering the 'future of humans' query cluster.

ForesightLongevityDecision scienceSignals

SEO

B

GEO

A

PL business registration hub

Rejestruj.biz

rejestruj.biz

A Polish-verb .biz domain owning the intent 'register a business' — exact-match utility turned into a step-by-step answer hub for founders, accountants, and generative engines answering PL company-setup questions.

JDGSp. z o.o.VAT/KRSAccounting

SEO

A

GEO

A

Relationships × human-design network

Constellation.love

constellation.love

A poetic .love domain positioned as a constellation of complementary partners, coaches and rituals — a citable brand for the 'meaningful relationships' answer space beyond dating apps.

CoachingRitualsCirclesCommunity

SEO

C

GEO

B

Non-profit stars alliance

Starsa.org

starsa.org

An .org non-profit shell for the STARS narrative — an alliance-style entity that lets adjacent legal, media, and mission projects federate under one trust-signal domain that generative engines treat as authoritative.

AllianceGrantsAdvocacyTrust layer

SEO

B

GEO

A

Talent, sports & entertainment law

Stars Legal

starslegal.net

A brandable .net for the legal side of stars — athletes, artists, creators — packaged as answer units around contracts, image rights, and cross-border representation.

Image rightsContractsSponsorshipCross-border

SEO

B

GEO

B

Editorial adages × media brand

Adage.media

Adage.media

A dictionary-word .media domain reframed as a modern adage engine — short, quotable insight units engineered to be lifted verbatim by ChatGPT and Perplexity as source citations.

EditorialQuotesNewsletterSyndication

SEO

B

GEO

S

Legal precedent journalism

Precedent.media

Precedent.media

A category-defining .media domain owning 'precedent' as an editorial beat — case-law explainers structured as answer-shaped units for both search rankings and AI-answer citations.

Case lawExplainersData vizNewsletter

SEO

A

GEO

S

Together these domains form a portfolio of the model: brandables (Ada Margo, Fractal88, Genobiz, Homopredictus), category acronyms (TQM, HIT, GOD, ESG), geo-intent (Rejestruj.biz), and the .legal / .media / .love / .org / .net extensions positioned as entity anchors — each ready to plug into Campusai.ai and the operator network.

03 · Monetization

Revenue model

Free

$0

10 domains

Public profile, read-only AI Visibility Index snippet. No narrative tooling.

Standard

$99/mo

40 domains

Unlocks the narrative editor, entity/schema builder, and full AI Visibility Index for your domains.

Premium

Popular

$249/mo

Featured

Everything in Standard + lead-routing, competitor AI-citation tracking, and priority matching. 14-day free Premium for founding operators.

Enterprise

from $599/mo

Custom

API access, bulk narrative generation, white-label, dedicated GEO specialist.

Qualified Lead Fee

$8–$120 / lead
Operators earn per verified local lead or tracked call delivered to an SMB buyer. Price scales with vertical CPC band — legal, medical, home services at the top; retail and hospitality at the bottom. This is the new default line: it exists whether or not the domain ever sells.

Sale & Lease-to-Own fee

10%
10% of completed sales or Lease-to-Own deals attributed to operators. Unchanged — the capital event still rewards whoever built the narrative and brought the buyer.

Narrative Build fee

$1,500–$9,000
One-time project fee for turning a raw geo domain into an entity-anchored, AI-citable site: schema.org LocalBusiness, sameAs graph, TL;DR + Q&A blocks, sourced facts, and lead capture. Paid on delivery, split 70/30 with the referring operator.

Referral tree — two levels only

Every fee above is split L1 70% / L2 30% across the operator who delivered and the operator who referred them. There is no L3, no L4, no deeper tree.

  • Two levels only — no multi-level recruitment incentives.
  • 14-day holding period on all commissions.
  • $50 minimum payout, sub-ID anti-fraud on every lead.
  • Payouts above $2k get manual review; confirmed fraud triggers full clawback.

03b · Exit economics

Why an instance is worth more than a name

Parked domains are valued by comparable sales — an opinion. Operating businesses are valued by a multiple of profit — an arithmetic. That is the entire argument.

Sample · illustrative modelnot a promise, not a forecast
Domain acquired / contributed:        name value ~ $2,000
Instance build (one-time Narrative):        $3,500
Month 9 run rate:      34 qualified leads/mo × $22   →  $748/mo revenue
Operating margin (agent + tooling ~35%):     ~65%    →  $486/mo profit
Micro-acquisition multiple (2.5× – 3.5× annual profit):
  low:   486 × 12 × 2.5   ≈   $14,600
  high:  486 × 12 × 3.5   ≈   $20,400
Owner's asset re-rated: $2,000 name  →  ~$14.6k–20.4k business

Multiples vary by vertical, traffic concentration and transferability. This is a model, not a forecast — every figure above is sample data.

Operator buyout

internal
Operator buys the instance from the owner at the agreed multiple. Owner exits, operator retains the cash flow.

Owner buyout

internal
Owner buys the running instance from the operator and either self-operates or hires. Operator retains commission tail per referral tree.

Third-party micro-acquisition

external
Sold on a micro-acquisition venue as a running local business — valued on profit multiple, not on name comparables.

04 · Platform

Key platform elements

Public Operator Directory

Rich profiles, ratings, case studies, filters by country, region, language, vertical.

Comparison Engine

Side-by-side operators with proven geo performance metrics.

Geo Scoring Engine

Proprietary per-domain score (algorithm expanded in phase 2).

Operator Leaderboard

Specialist badges: Geo Expert, City Specialist, Top Uplift.

Matching Algorithm

Prioritizes geo fit between domain and operator.

Specialist Toolkit

Local keyword data, outreach templates, city-level traffic potential, playbooks.

What attracts operators most

  1. 01Curated, high-quality geo inventory
  2. 02Specialized geo tools not available elsewhere
  3. 03Public reputation as a Geo Specialist
  4. 04Higher earnings from better-converting assets
  5. 05Easy client acquisition via directory & matching
  6. 06Aggregated geo-market performance insights

05 · User Flows

Client, Operator & Admin journeys

Client (domain owner)

  1. Sign up & verify domain ownership
  2. Baseline auto-calculated (30-day rolling)
  3. Browse directory or receive matched operators
  4. Select operator, sign engagement terms
  5. Track uplift, sales, and payouts in dashboard

Operator

  1. Onboard & complete public geo profile
  2. Choose subscription tier
  3. Get matched or apply to listed domains
  4. Deploy campaigns via geo toolkit
  5. Earn success fees + climb leaderboard

Admin

  1. Curate inventory & vet operators
  2. Monitor anti-fraud & sub-ID integrity
  3. Manage disputes and holding periods
  4. Configure scoring & leaderboard weights
  5. Publish featured operators & domains

06 · Data Model

PostgreSQL schema (excerpt)

users(id, role[client|operator|admin], email, country, created_at)
operator_profiles(user_id, tier, headline, bio, languages[],
  countries[], regions[], verticals[], badges[], is_featured)
domains(id, owner_id, name, tld, city, region, country,
  vertical, geo_score, baseline_rev_30d, status)
engagements(id, domain_id, operator_id, started_at, terms, status)
traffic_events(id, domain_id, operator_id, sub_id, ts,
  visits, revenue, source[direct|search|ai_engine])
deals(id, domain_id, operator_id, type[sale|l2o], gross, closed_at)
commissions(id, source_id, source_type, level, user_id, amount,
  status[pending|held|payable|paid], hold_until)
referrals(user_id, parent_id, level)  -- max depth 2
reviews(operator_id, client_id, rating, text, created_at)
leaderboard_snapshots(period, operator_id, score, rank, breakdown_json)
subscriptions(user_id, tier, stripe_sub_id, current_period_end)
-- Layer 2/3 instance & measurement tables (display-only pseudocode)
instances(id, domain_id, operator_id,
  stage[name|narrative|instance|traction|transfer],
  business_model, launched_at, transferred_at)
leads(id, domain_id, instance_id, operator_id, buyer_id,
  vertical, city, channel[form|call|agent],
  status[new|verified|rejected|sold], fee_cents, ts)
calls(id, lead_id, duration_s, answered bool, disclosure_played bool)
  -- disclosure_played makes the Declared AI standard auditable
  -- rather than merely claimed
citations(id, domain_id, engine, query_cluster, language,
  cited bool, answer_position, sampled_at)
index_snapshots(period, city, vertical, language,
  citation_share, sample_size)
esg_indicators(id, operator_id, indicator, unit, value,
  sdg_refs[], evidence_type,
  verification[self|document|third_party], updated_at)
  -- raw indicators only; no composite score column exists by design.
  -- weighting is client-side (see IndicatorWorkbench on /esg, /sdgs)

Display-only pseudocode. No migration is created from this excerpt; the live schema is introduced only when real data exists to store.

07 · Architecture

Recommended stack

Frontend

React + TanStack Start, Tailwind, Radix/shadcn. Mobile-first, fast, modern.

Backend

Postgres (Supabase), server functions for domain logic, event-driven commission engine, queue for baseline & scoring jobs.

Tracking Layer

Cloudflare Workers for edge tracking + sub-ID redirects. Sedo API integration first, then GoDaddy/Afternic nameserver + tracking overlay.

Payments & Billing

Stripe subscriptions for operator tiers, Stripe Connect (or manual) for commission payouts with 14-day hold and $50 minimum.

Scoring & Matching

Geo Scoring Engine as a service module; ranking factors tunable via admin console; leaderboard recomputed on rolling windows.

Anti-Fraud

IP/ASN heuristics, sub-ID entropy checks, click/visit anomaly detection, holding period + manual review on flagged commissions.

07c · Agent-ready layer

Technical spec for Layer 3 — Agentic operations

This is the technical spec for Layer 3 of the three-layer model — Named entity → Business instance → Agentic operations. It is not a standalone feature.

Hedged thesis, not a prediction of fact

Agent-mediated discovery and booking is an emerging channel, not a dominant one. Consumer trust in autonomous AI purchasing is still low. The bet is asymmetric: being agent-readable costs hours per instance; being unreadable, if the channel matures, costs visibility. So we ship it early and measure it.

Tier 1 — Proven, required on every instance

Required
  • JSON-LD schema.org LocalBusiness / Service / Offer, consistent NAP, sameAs entity links.
  • Answer-unit pattern: question-shaped H2, 40–60 word extractable answer, named source, visible updated date.
  • Entity consistency: identical name, address format and category across site, structured data and external profiles.
  • Real, attributable reviews — never synthetic (see Trust).
  • Declared AI disclosure present in the markup, not only the visible UI, so agents can read it too.

Pass / fail per instance

  • ☐ JSON-LD validates in Rich Results Test
  • ☐ NAP matches across site, schema and top 3 external profiles
  • ☐ At least 3 answer units with named source and updated date
  • ☐ Declared-AI meta present in <head>
  • ☐ No synthetic or purchased reviews on file

Tier 2 — Optionality bets, cheap, unproven payoff

Optional

Google has stated it does not use llms.txt, and crawler engagement with these files is near zero today. We ship them because they cost hours, not weeks, and because agent tooling — not answer engines — already consumes them. These are not ranking factors.

  • /llms.txt and /llms-full.txt
  • /agent/feed.json — services, coverage area, availability windows, price bands, operator identity, declared-AI flag.
  • MCP endpoint stub for availability queries and lead submission. Leads arriving this way are tagged channel = agent and the response payload carries the AI disclosure.

Pass / fail per instance

  • /llms.txt served with correct MIME
  • /agent/feed.json validates against internal schema
  • ☐ MCP stub answers availability probes with disclosure payload
  • ☐ Agent-channel leads land in the pipeline tagged agent

Not a ranking factor. Measured for channel share, not SEO impact.

07b · Geo Scoring Algorithm

Exact ranking factors & per-domain formula

The Geo Score is a 0–100 composite recomputed nightly for every domain. Seven weighted pillars combine normalized sub-metrics; each sub-metric is min-max scaled against the rolling 90-day distribution of the same country + vertical cohort, so scores stay comparable across markets.

GeoScore =  0.20 * GeoRelevance
          + 0.15 * TrafficQuality
          + 0.18 * CommercialIntent
          + 0.12 * LeadPerformance
          + 0.20 * AICitationShare
          + 0.08 * DomainAuthority
          + 0.07 * MarketOpportunity

// All pillar outputs are 0..100, cohort-normalized (country + vertical, 90d).
// AICitationShare is measured when ≥14d of AI-answer samples exist;
// otherwise it uses GEO Readiness as a cold-start proxy (shown as "predicted").

1 · Geo Relevance

20%

How unambiguously the domain maps to a real geography.

GeoRelevance =
  0.35 * exact_city_or_region_match
  + 0.20 * ccTLD_or_geoTLD_bonus
  + 0.15 * population_weight (log10 pop / log10 max_pop)
  + 0.15 * language_match_to_market
  + 0.15 * vertical_geo_affinity

2 · Traffic Quality

15%

Real, local, human, direct-navigation traffic.

TrafficQuality =
  0.30 * direct_share (type-in / total)
  + 0.25 * in_country_visit_share
  + 0.20 * unique_visitor_ratio (30d)
  + 0.15 * bot_free_score (1 - bot_rate)
  + 0.10 * repeat_visit_rate

3 · Commercial Intent

18%

How ready visitors are to transact locally.

CommercialIntent =
  0.35 * avg_local_keyword_CPC (norm)
  + 0.25 * transactional_query_share
  + 0.20 * SERP_local_pack_presence
  + 0.20 * lead_form_or_call_CTR

4 · Lead Performance

12%

How well the domain converts local demand into qualified, billable leads for operator partners.

LeadPerformance =
  0.35 * cost_per_qualified_lead_vs_cohort (inverted, normalized)
  + 0.25 * call_answer_rate
  + 0.25 * lead_to_quote_rate
  + 0.15 * lead_volume_stability (1 - stdev/mean, 90d)

5 · AI Citation Share

20%

Whether the domain is actually cited in generative AI answers (ChatGPT, Perplexity, Gemini, AI Overviews). Measured with ≥14d of samples; otherwise a cold-start proxy from GEO Readiness, shown as "predicted".

AICitationShare =
  0.35 * citation_frequency (share of sampled answers citing the domain)
  + 0.20 * engine_breadth (ChatGPT / Perplexity / Gemini / AI Overviews)
  + 0.20 * answer_position (primary vs supporting source)
  + 0.15 * entity_name_accuracy
  + 0.10 * local_language_citation_share

6 · Domain Authority

8%

Structural strength of the name itself.

DomainAuthority =
  0.30 * age_years (capped at 20)
  + 0.25 * referring_domains (log)
  + 0.20 * length_penalty (shorter = better)
  + 0.15 * TLD_strength (.com/ccTLD > others)
  + 0.10 * brandability_score

7 · Market Opportunity

7%

Headroom for an operator to add value.

MarketOpportunity =
  0.35 * local_ad_spend_index
  + 0.25 * SMB_density_in_geo_vertical
  + 0.20 * competitor_scarcity (1 - saturation)
  + 0.20 * search_trend_slope_12m

Modifiers & guardrails

  • +5 boost: verified ownership + clean WHOIS history
  • +3 boost: verified lead tracking configured
  • −10 penalty: trademark conflict or UDRP history
  • −15 penalty: bot-traffic anomaly flagged by anti-fraud
  • Freshness decay: sub-metrics older than 30d weighted 0.5×
  • Cold-start: cohort median used until 14d of first-party data
BandScoreMeaning
S — Trophy geo85–100Featured inventory, priority matching, premium fee tier.
A — Strong geo70–84Directory boost, eligible for Geo Expert case studies.
B — Solid55–69Standard ranking, matched to specialists in cohort.
C — Developing40–54Coaching prompts, toolkit nudges to raise pillars.
D — Low fit0–39Hidden from featured surfaces; owner sees improvement plan.

Worked example — miamiplumbers.com: GeoRelevance 92, TrafficQuality 71, CommercialIntent 88, LeadPerformance 64, AICitationShare 58, Authority 70, Opportunity 80.

0.20 * 92 = 18.40
0.15 * 71 = 10.65
0.18 * 88 = 15.84
0.12 * 64 =  7.68
0.20 * 58 = 11.60
0.08 * 70 =  5.60
0.07 * 80 =  5.60
GeoScore  = 75.37 → 75.4 (band A)

Under the old formula this domain scored 78.2. It scores lower now because citation share is measured, not assumed — the domain is strong locally and weak in AI answers. That gap is the operator's job.

The loop

Narrative raises citationShare → citations bring high-intent visitors → the agent layer converts them into verified leads → leadPerformance rises → the instance becomes valuable at a profit multiple. Geo Score is the instrument panel of that loop, not a vanity metric.

See Instance lifecycle for the five stages this loop runs through, and Exit economics for how the loop translates to asset value.

08 · Roadmap

Prioritized MVP sprints

  1. Sprint 1Auth, roles, domain ownership verification, baseline calculator.
  2. Sprint 2Operator profiles + public directory + filters + comparison.
  3. Sprint 3Sedo API integration, sub-ID tracking, traffic events pipeline.
  4. Sprint 4Commission engine, referral tree (max 2 levels), holding + payouts.
  5. Sprint 5Stripe subscriptions (Free/Std/Premium/Enterprise), tier gating.
  6. Sprint 6Reviews, leaderboard v1, badges, geo scoring placeholder.
  7. Sprint 7Client/Operator/Admin dashboards polished, anti-fraud v1, launch.

09 · Messaging

Category-creator angles

For the industry

"Geo domains deserve specialists. Generalists leave money on the table."

For operators

"Stop competing on generic dictionary domains. Own a city, own a vertical, get ranked."

For domain owners

"Match your city domain with a proven local operator — and see measurable uplift within 30 days."

For the founder's narrative

"The category creator of geo domain monetization — building the standard scoring, reputation, and payout rails for the next decade of local navigation."

On the product

"We don't sell domains. We manufacture businesses that live on them."

On the trust standard

"Declared AI, named operators, real leads — the trust standard for agentic local business."

On ESG

"Operator ESG and SDG evidence, published as data you can weight yourself."

On the asset class shift

"Parking paid you to hold a name. An instance pays you to operate a business."

10 · Risks

Geo-specific risks & mitigations

RiskMitigation
Thin operator supply in specific citiesSeed with vetted anchor operators; recruit by geography using leaderboard visibility.
Baseline gaming by operatorsRolling 30-day baseline with anomaly detection; hold + review on outliers.
AI engine citation volatilityMulti-engine sampling (ChatGPT, Perplexity, AI Overviews), weekly re-measurement, first-party lead data as ground truth.
Commission disputes across 2 levelsImmutable event log, transparent breakdown UI, admin adjudication SLA.
Local-language / ccTLD complexityRegion-tagged profiles, language filters, per-country compliance playbooks.
Category perception (yet-another marketplace)Own the geo scoring standard, publish reports, brand founder as category creator.

Quality mark

Made in Poland

Madeinpoland.info ↗
Made in Poland — quality mark for Geo Domain Operator Network
Made in Poland · Strength · Heritage · FutureZnak jakości — narracje geo tworzone w Polsce dla rynków globalnych.